PRIMARY PURPOSE

We are seeking a Digital Designer with proven experience on performance-focused digital accounts. Working within the luxury travel sector, this role delivers conversion-led creative across Paid Social, Programmatic, PPC and TikTok to drive B2C lead generation with a long sales cycle (av. 8 weeks from enquiry to booking). Experience with high-end premium brands is essential. The ideal candidate understands that creative excellence must translate into measurable growth.

Detailed Responsibilities

Creative Development, Production & Technical Execution: 

• Adapt master campaign concepts into performance-led digital assets across Paid Social, Programmatic, and Paid Search, 
• Design static imagery, carousels, and display banners in multiple sizes and formats adhering to platform specific best practices for Meta, Google, TikTok and Display & Video 360. 
• Build HTML5 display banners (including animation where required) and create high-performing paid social assets. 
• Implement click tags and standard tracking requirements for programmatic campaigns. 
• Optimise file sizes and formats in line with platform specifications and performance standards. 
• Prepare and package assets for delivery across platforms, ensuring quality, brand consistency, and premium visual execution. 

Performance Marketing Integration: 

• Demonstrate an understanding of performance marketing metrics, including: CTR (Click-Through Rate), CPL (Cost per Lead), CPC (Cost per Click), and ROAS (Return on Ad Spend). 
• Develop high-performing, B2C-optimised creative assets to drive audience growth and lead generation, while contributing to the overarching creative strategy of the business. 
• Contribute actively to the creative testing strategy by:
• Developing structured A/B test variations
• Proactively suggesting new test hypotheses
• Adding test ideas to the testing roadmap
• Collaborating with digital teams to refine future creative based on results
• Testing is a collaborative process, but the designer is expected to contribute to creative experimentation and strategic thinking - not just asset production.

• Operate within a variable delivery model: 
• Typically, a normalised cadence of asset delivery occurs every couple of weeks per platform.
• Periodically, urgent or reactive requests will arise.
• Balance priorities effectively across platforms and campaigns. 
• Proactively manage stakeholder expectations around timelines and feasibility. 
• Establish and maintain clear design workflows, version control, and asset naming conventions. 
• Communicate clearly and confidently with creative and digital teams. 
  
  

• Qualification in Graphic Design, Digital Design, Multimedia Design, or a related field.

• 3–5 years proven experience working on performance-focused digital accounts.
• Experience within the luxury travel sector or high-end premium B2C brands is essential. 
• Experience supporting lead generation campaigns. 
• Deep understanding of platform specifications across Paid Social, Programmatic and PPC. 

• Strong digital layout, typography, and visual hierarchy skills. 
• Exceptional attention to detail and quality control. 
• Comfortable working in a fast-paced environment where performance and brand equity must coexist.
• Strategic and analytical thinker with a performance-driven mindset
• Strong collaboration and cross-functional communication skills
• Excellent time management and ability to prioritise under pressure
• Confident stakeholder communicator with the ability to manage expectations and feedback effectively

• A passion for wildlife and a commitment to sustainability and conservation.
• Apply for this position with us on WhatsApp. Simply send the word ‘Hi’ to +260761166303